Apple stands mighty tall today is because it has mastered the art of
reinventing itself. Not only did the company create a need no one felt existed,
it did not shy away from eating away its own iPod market to create a superior
competitors came and went. Self-proclaimed pundits predicted the rise and fall
of what was hailed as a “revolutionary breakthrough”. Today, ten years later,
the company stays true to its core promise – changing the way users view their
limit yourselves to handsets? Remember the era of the Walkman or the numerous
Planet M stores popping up in every corner of your locality? Perhaps you recall
the rage digital cameras (or fondly digi-cams)
once were. Apple single-handedly destroyed them. One technological innovation
was all it took.
It’s not for
nothing that the brand became the ultimate trendsetter. Every me-too brand
wanted to be Apple. Smartphones suddenly flooded the market, and touchscreens,
once incomprehensible, became commonplace.
We now live
in a time when we cannot imagine our lives without our faithful phones by our
side. From a call and SMS service provider, it has become a mammoth, with every
imaginable service in its fold. Got a mail to check, movie to watch, music to
make, game to play, food to order or money to transfer, you don’t need to go
beyond your fingertips. If that’s not revolutionary, we wonder what is.
A brand had
the foresight to teach the world what leaders are made of – they don’t just
fulfill desires, they anticipate and create them!
then, dear reader, have a shot at anticipating yours.
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